Who we are

We’re John and Paola Valadez, a dynamic duo with deep Texas roots and a love for innovation. John is a sales pro who thrives on curiosity and pushing boundaries, while Paola, a former Registered Dietitian and Certified Diabetes Educator, brings a wealth of knowledge on health and wellness. As a first-generation American, Paola’s heritage plays a big role in shaping our journey. Together, we’ve turned our passion for flavorful, conscious living into a mission to create Holla Pepino—a refreshing, low-calorie beverage that not only tastes great but celebrates the vibrant flavors of our culture.

At Holla Pepino, we don’t do anything small—because everything is bigger in Texas, including our dreams! With four unique flavors inspired by our beloved rescue dogs, Tito, Topo, Taji, and Twist, we’ve crafted a bebida fresca that offers more than just a tasty drink. Each sip honors our community, our heritage, and our commitment to giving back. A portion of every sale goes towards helping pups in need, just like the four that inspire us every day.